UX Design & Research
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PayPal Business Mobile App Research

I was the primary lead on this UX research project for PayPal Business app focused on uncovering the pain points of mobile-first Small Medium Business (SMB) merchants. I planned the ethnography strategy and influenced the engineers and designers to participate in merchant home-visits and affinity mapping sessions. Finally, I built consensus across a cross functional team of PM’s, designers, and engineers on user-centered design solutions.